Pambuyo pa Levi's (Levi's), chimphona china cha zovala ndi nsapato chinalengeza kuti chachotsedwa ntchito.
Mkulu wa kampani ya Nike (NKE) John Donahoe adauza antchito ake mu imelo ya kampani yonse kuti kampaniyo ikuchotsa 2% ya antchito ake ndipo sakuyembekezera kuti kuchotsedwa ntchito kumeneku kudzakhudza ogwira ntchito m'masitolo, ogwira ntchito m'malo ogawa zinthu, kapena ogwira ntchito m'gulu lake la opanga zinthu zatsopano.
Pofika kumapeto kwa Meyi 2023, Nike ili ndi antchito 83,700, zomwe zikutanthauza kuti antchito oposa 1,600 adzachotsedwa ntchito. Pa February 19, mtolankhaniyo adalumikizana ndi Nike China, ndipo pofika 0:00 pa 20, palibe amene adayankha.
CEO wa Nike wati kudulidwa kwa ntchito n'kopweteka kwambiri
Mtsogoleri wamkulu wa kampaniyo, John Donahoe, anati kampaniyo ikugwiritsa ntchito ndalama zambiri kuti igwiritse ntchito ndalama zambiri pa ntchito yoyendetsa, zovala za akazi, ndi magulu a Jordan. Poyankha kuchotsedwa kwa antchito, John Donahoe anati, "Izi ndi zoona zopweteka zomwe sindingathe kuziona mopepuka. "Pakadali pano sitikusewera bwino kwambiri ndipo pamapeto pake tiyenera kudziyang'anira tokha komanso gulu langa la atsogoleri."
Kukwera kwa lendi ndi chiwongola dzanja kwapangitsa makasitomala kuchepetsa kugula zinthu zodula kwambiri, zomwe zapangitsa makampani opanga zovala zamasewera monga Nike ndi Adidas kuchenjeza kuti ogulitsa akuchepetsa maoda kudzera munjira zogulitsa.
Ndipotu, pamsonkhano wa ndalama zomwe zapezedwa pa Disembala 21 chaka chatha, akuluakulu a Nike adavumbulutsa dongosolo lochotsa antchito. Pa msonkhano wa tsiku lomwelo wa kotala lachiwiri la ndalama zomwe zapezedwa chaka cha 2024, John Donahoe adati Nike ikuyang'ana mwayi wopeza ndalama zokwana $2 biliyoni m'zaka zitatu zikubwerazi, ndi ndalama zomwe zingasungidwe m'malo monga kusavuta kusonkhanitsa zinthu zosiyanasiyana, kuwonjezera kugwiritsa ntchito makina ndi ukadaulo, kukonza bwino bungwe, komanso kugwiritsa ntchito kukula kwa kampaniyo kuti iwonjezere magwiridwe antchito.
Mwanjira imeneyi, kuchotsedwa ntchito kwa Nike 2% pakadali pano ndi gawo la dongosolo lopulumutsa ndalama. Nike inanenanso mu lipoti lake la ndalama kuti kampaniyo ikuchitapo kanthu kuti isinthe kayendetsedwe kake, zomwe zikuyembekezeka kubweretsa ndalama zokwana $400 miliyoni mpaka $450 miliyoni zolipirira kukonzanso msonkho musanapereke msonkho, zomwe zambiri mwa izo zidzazindikirika mu kotala lachitatu la chaka cha 2024, makamaka chifukwa cha kuchotsedwa ntchito kwa antchito.
Kusunga ndalama zokwana $2 biliyoni m'zaka zitatu zikubwerazi m'magulu monga zovala za akazi ndi Jordan kumawoneka ngati njira yowonjezerera kukula.
Lipoti la zachuma la Nike la kotala lachiwiri la chaka cha 2024 (2023.8.31-2023.11.30) likuwonetsa kuti panthawi ya malipoti, ndalama zomwe Nike adapeza zinali madola 13.4 biliyoni aku US, kuwonjezeka kwa 1%, phindu lonse linali madola 1.6 biliyoni aku US, kuwonjezeka kwa 19%, ndipo phindu lonse linali 44.6%, poyerekeza ndi 42.9% munthawi yomweyi chaka chatha.
Pamaziko a chigawo, ndalama ku Greater China zakwera ndi 4% chaka ndi chaka kufika pa $1,863 miliyoni ndi 8% chaka ndi chaka pamaziko a ndalama zosasintha. Greater China ndi dera lachiwiri lomwe likukula mofulumira kwambiri ku Nike. Poganizira mabizinesi osiyanasiyana a Nike ku Greater China, ndalama zomwe amapeza pa nsapato zatsika ndi 1% chaka ndi chaka kufika pa $1.361 biliyoni, zovala zakwera ndi 19% chaka ndi chaka kufika pa $469 miliyoni, ndipo zida zakwera ndi 32% chaka ndi chaka kufika pa $33 miliyoni.
Chithunzi cha Nike cha phindu
Kampani ya Nike China yanenanso poyera kuti dera la Greater China lakula kwa magawo asanu otsatizana. John Donahoe adati pamsonkhanowu kuti ku Greater China, malonda enieni a NIKE m'masitolo adakula kwambiri pa Tsiku la Dziko, ndipo Nike idapambananso makampaniwa panthawi ya 11.11 kukhala kampani yamasewera nambala 1 pa Tmall.
Polankhula ndi Nike, kampani ya Nike yatulutsa imelo yokhudza kuchotsedwa ntchito kwa makampani, Nike idzayang'ana kwambiri pa chitukuko chotsatira cha mndandanda wothamanga, zovala za akazi ndi mabizinesi atatu a ku Jordan.
John Donahoe adati pamsonkhanowu kuti kampani ya Jordan ikukhala kampani yachiwiri yayikulu kwambiri ya nsapato ku North America, mwachitsanzo kampani yayikulu kwambiri pambuyo pa Nike. Bizinesi ya akazi ya Nike ili ndi mtengo wa pafupifupi $9 biliyoni ndipo yakula kwambiri pazaka zitatu zapitazi. Adavumbulutsa kuti 40 peresenti ya mamembala a Nike ndi azimayi ogula, "ndiwo omwe amapanga gawo lalikulu la mamembala atsopano, ndipo kufunikira kwa mamembala kukukula mwachangu." Tikuwona mwayi waukulu wotumikira bwino kasitomalayo pokwaniritsa zosowa zawo zamagwiridwe antchito komanso moyo wawo."
Kuchotsedwa ntchito kwa antchito sikungatheke.
H&M ikutseka 20% ya masitolo ake ku Spain ndikuchepetsa ntchito pafupifupi 600
Kampani yayikulu ya mafashoni ku Sweden, H&M, yalengeza kuti yatseka 20% ya masitolo ake ku Spain, zomwe zakhudza antchito 588. Spain ndi kwawo kwa mdani wake Zara, yemwe wakhala akuwononga H&M m'zaka zaposachedwa, ndipo kampaniyo ku Sweden ili ndi mtengo wochepa poyerekeza ndi mtengo wa kampaniyo wa mabiliyoni ambiri kuposa ma euro.
Kampani ya ku Sweden pakadali pano ili ndi masitolo pafupifupi 133 ndi antchito 4,000 ku Spain, omwe ikukonzekera kutseka 28. Poyankha kutsekedwa kwa masitolo, wolankhulira kampaniyo ya ku Sweden adati ikupitilizabe kuwunika masitolo ake kuti ipeze masitolo oyenera m'malo oyenera kuti apitirire kupikisana.
Kuchepetsa ntchito kwadabwitsa H&M, yomwe idakweza malipiro ku Spain chaka chatha poyankha ziwonetsero za ogwira ntchito.
Levi's walengeza kuti ntchito padziko lonse lapansi yachepetsedwa ndi anthu pakati pa 2 ndi 3,000
Malinga ndi Reuters pa nthawi ya 25 ya kuno, LEVI Strauss & Co (LEVI.N), kampani yobereka ya kampani yotsogola padziko lonse ya zovala ya Levi's, yalengeza Lachinayi kuti:
10 mpaka 15 peresenti ya ntchito zamakampani padziko lonse lapansi zidzachepetsedwa kuti zichepetse ndalama zomwe zimagwiritsidwa ntchito. Izi zipangitsa kuti pakhale ndalama zokonzanso kuyambira $110 miliyoni mpaka $120 miliyoni mu kotala yoyamba.
Kampani ya Levi's imagwira ntchito anthu pafupifupi 20,000 padziko lonse lapansi, kuphatikizapo anthu pafupifupi 5,000 ku likulu la kampaniyo.
Kampaniyo inaperekanso chiyembekezo cha malonda ndi phindu la 2024 chomwe sichinafanane ndi zomwe Wall Street inkayembekezera.
Chip Bergh, Purezidenti komanso CEO wa Levi Strauss & Co, anati:
"Ngakhale kuti chaka cha 2023 chinali chovuta, tinamaliza chakachi bwino kwambiri ndipo ndili ndi chiyembekezo chamtsogolo. Ndili ndi chidaliro chonse mwa Michelle monga wolowa m'malo mwanga, ndipo pamodzi ndi gulu lathu lonse, adzayika kampaniyo patsogolo pa gawo lotsatira la kukula kwake."
Levi's ndi mtundu wotchuka wa jeans, womwe unakhazikitsidwa ndi wamalonda wachiyuda Levi Strauss. Mu 1853, Levi Strauss adakhazikitsa Levi Strauss & Co, wopanga ma ovaloli a canvas. Kampaniyo.
Mu 1873, iye ndi gulu lina la anthu, JACOB DAVIS, adalembetsa patent ya "misomali yopindika" yomwe imagwiritsidwa ntchito mu jinzi yawo ya mabatani, chizindikiro cha kubadwa kwa jinzi yoyamba.
Mu mndandanda wa 2018 wa Ma Brands 500 Apamwamba Padziko Lonse, Levi's inali pa nambala 111
Jose Neves, yemwe anayambitsa kampani yapamwamba yogulitsa zinthu pa intaneti ya Farfetch, wachotsedwa ntchito mu kampaniyo ndipo wachotsedwa ntchito 30% ya antchito ake.
Madzulo a Lachinayi, kampani yayikulu ya zamalonda pa intaneti ku South Korea, Coupang, idalengeza kuti Farfetch Ltd. Jose Neves, yemwe adayambitsa Fafac, wachotsedwa paudindo wake monga mkulu wa kampaniyi nthawi yomweyo oyang'anira onse a kampaniyo atachotsedwa ntchito. Akuphatikizapo Tim Stone, Mkulu wa Zachuma; Luis Teixeira, Mkulu wa Opaleshoni; Elizabeth Von Der Goltz, mkulu wa Fashion and Commercial Officer; ndi Kelly Kowal, mkulu wa Farfetch Platform Solutions.
Jose Neves apitiliza kugwira ntchito ngati mlangizi wa Coupang, ndipo Coupang sadzasankha CEO watsopano pakadali pano. Woyambitsa Coupang, Bom Kim, ndi gulu la akuluakulu adzayendetsa kampaniyo.
Atapereka ndalama zothandizira Coupang zokwana $500 miliyoni kumapeto kwa chaka chatha, Tang Xiaotang, yemwe anayambitsa Global Fashion Investments, analosera kuti a Neves adzawonongedwa posachedwa ndipo ndi ochepa omwe adzalekerera kalembedwe kake ka kayendetsedwe ka ntchito atataya ufulu wake wovota.
Coupang, yemwe adatsogolera polankhula ndi oyang'anira, adati kuchepetsa ntchito zingapo kukubwera ndipo ikambirana ndi omwe adachotsedwa ntchito ku Portugal Lachisanu ndi ku Britain Lolemba. Akuti kuchotsedwa ntchito kuli pakati pa 25-30% ya chiwerengero chonse, chomwe ndi chiwerengero chachikulu cha kuchotsedwa ntchito mumakampani opanga ukadaulo kwa nthawi yoposa chaka chimodzi, kuphatikiza kapangidwe ka zinthu, mayankho a nsanja ndi madipatimenti ena okhudzana ndi izi.
Kuwonjezera pa kuchepetsedwa kwa ntchito, kugulitsa katundu wosakhala wamtengo wapatali, Brown's, ndi wogulitsa New Guards Group, kukumveka kuti kukuchitika.
eBay yalengeza za gawo lake lachiwiri la kuchotsedwa ntchito
Pa Januwale 24, atolankhani a Nandu adamva kuti kampani yayikulu yamalonda apaintaneti ya eBay yalengeza za kuchotsedwa ntchito kwake. Jamie Iannone, purezidenti komanso CEO wa eBay, adati m'kalata yopita kwa antchito onse kuti kuti eBay ithandize bwino kukula kwa nthawi yayitali komanso kokhazikika, kampaniyo ichepetsa antchito ake ndi pafupifupi 1,000, ndipo kuchotsedwa ntchito kumeneku kudzakhudza pafupifupi 9% ya antchito anthawi zonse m'miyezi ikubwerayi. eBay idzachepetsanso kuchuluka kwa mapangano a antchito ena. Ndikoyenera kunena kuti iyi ndi nthawi yachiwiri pachaka kuti eBay iyambe kuchotsedwa ntchito. Mu February 2023, eBay idalengeza kuti ikuchotsa antchito pafupifupi 500, kapena pafupifupi 4% ya ogwira ntchito ake, chifukwa cha kuchepa kwa ndalama zomwe ogula amagwiritsa ntchito.
Mu kalata ya All-Hands, Jamie Iano adanenanso kuti kuchuluka kwa anthu ogwira ntchito ku eBay ndi ndalama zomwe zagwiritsidwa ntchito tsopano zaposa kukula kwa bizinesiyo. Pofuna kuthetsa vutoli, kusinthaku kwa bungwe kunapangidwa kuti kugwirizanitse ndi kuphatikiza magulu ena. "Kuti tithetse vutoli, tikukhazikitsa kusintha kwa bungwe, kulinganiza ndi kuphatikiza magulu ena kuti tiwongolere zomwe zikuchitika kuyambira kumapeto mpaka kumapeto ndikukwaniritsa zosowa za makasitomala athu padziko lonse lapansi." Jamie Iano adatero.
Zikumveka kuti eBay ndi tsamba lawebusayiti la malonda ndi kugula zinthu pa intaneti lomwe limathandiza ogula padziko lonse lapansi kugula ndikugulitsa zinthu pa intaneti. Ndipotu, mu February 2023, eBay idalengeza kuti ikuchotsa antchito pafupifupi 500, kapena pafupifupi 4% ya ogwira ntchito ake, chifukwa cha kuchepa kwa ndalama zomwe ogula amagwiritsa ntchito.
Malinga ndi malipoti a atolankhani akunja, magawo a eBay adatsika pafupifupi 4% mu Novembala atapereka malangizo okhudza ndalama za kotala lachinayi, pomwe Jamie Iano adati pafoni ya katswiri kuti eBay idawona kufooka kwa ogula mu kotala lachinayi, pomwe kukwera kwa mitengo ya zinthu ndi chiwongola dzanja chokwera zidapitilira kukhudza chidaliro cha ogula ndikuyika kukakamiza kufunikira kwa zinthu zomwe akufuna.
Malinga ndi lipoti la zachuma la kotala lachitatu la 2023 lomwe linatulutsidwa ndi eBay, ndalama zonse za eBay mu kotala lachitatu la chaka chatha zinali $2.50 biliyoni, kuwonjezeka kwa 5% poyerekeza ndi $2.380 biliyoni mu nthawi yomweyi chaka chatha, kupatula kusintha kwa kusintha kwa ndalama, komanso kuwonjezeka kwa 5%. Koma popanda GAAP, ndalama zonse zomwe eBay idapeza mu kotala lachitatu kuchokera ku ntchito zopitilira zinali $545 miliyoni, kutsika ndi 1% kuchokera ku $552 miliyoni chaka chatha. Malinga ndi malipoti, ndalama zomwe eBay idapeza mu kotala lachitatu ndi ndalama zomwe zidapezeka pagawo lililonse zidapitilira zomwe akatswiri a Wall Street ankayembekezera, koma malingaliro a akatswiri a kotala lachinayi la ndalama za 2023 ndi ndalama zomwe zidapezeka pagawo lililonse adalephera kuyembekezera, makamaka chifukwa cha kufooka kwa ndalama zomwe ogula amagwiritsa ntchito chifukwa cha kukwera kwa mitengo ku United States, komanso mpikisano wochokera kwa otsutsana nawo monga Amazon ukukulirakulira.
Kuwonjezera pa kukakamizidwa ndi malonda apaintaneti aku United States, m'zaka zaposachedwa, malonda apaintaneti omwe akuimiridwa ndi Temu ndi SHEIN aku China akuchepetsanso gawo la eBay. Anthu ena ogwira ntchito m'makampaniwa adauza atolankhani a Nandu kuti zomwe makampaniwa akuneneratu za nsanja ya malonda apaintaneti yaku China zili ndi chiyembekezo chachikulu. "Pali lingaliro loti ulamuliro wapadziko lonse lapansi ndi nkhani ya nthawi, kuti unyolo wopereka ndi magwiridwe antchito ndi amphamvu kwambiri."
Magwero: Southern Metropolis Daily, Global Fashion Investment, Nsalu Yopangira Nsalu
Nthawi yotumizira: Feb-27-2024