Mndandanda wa 2023 (20) wa “Ma Brand 500 Apamwamba Padziko Lonse”, womwe unapangidwa ndi World Brand Lab yokha, unalengezedwa ku New York pa Disembala 13. Chiwerengero cha ma brand aku China omwe adasankhidwa (48) chinaposa Japan (43) koyamba, kukhala chachitatu padziko lonse lapansi.
Pakati pawo, mitundu inayi ya nsalu ndi zovala m'makampani opanga nsalu ndi zovala yalembedwa motsatana: Hengli (mafuta, nsalu 366), Shenghong (mafuta, nsalu 383), Weiqiao (nsalu 422), Bosideng (zovala ndi zovala 462), yomwe Bosideng ndi kampani yatsopano yolembetsedwa.
Tiyeni tiwone mitundu iyi ya nsalu ndi zovala yomwe yasankhidwa kukhala mitundu 500 yapamwamba padziko lonse lapansi!
Mphamvu yosalekeza
Kampani ya Hengli ili pa nambala 366, yomwe ndi chaka chachisanu ndi chimodzi motsatizana cha mndandanda wa "Hengli" "Ma brand 500 Apamwamba Padziko Lonse", ndipo idadziwika mwalamulo ngati imodzi mwa "ma brand apamwamba aku China".
Kwa zaka zambiri, kampani ya "Hengli" yapambana kudziwika padziko lonse lapansi ndi akatswiri chifukwa cha kukula kwake kosalekeza kwa makampani, kupereka kwake kwakukulu kwa makampani komanso kupereka kwake kwa anthu. Kampani ya "Hengli" mu 2018 kwa nthawi yoyamba pamndandanda wa "Ma brand 500 Apamwamba Padziko Lonse" ya 436, m'zaka zisanu ndi chimodzi zapitazi, udindo wa "Hengli" wakwera ndi malo 70, zomwe zikuwonetsa bwino mphamvu ya kampani ya "Hengli", gawo la msika, kukhulupirika kwa kampani ndi utsogoleri wapadziko lonse lapansi zikupitilizabe kukula.
Malinga ndi malipoti, kutengera chuma chenicheni, kulima mozama mafakitale opindulitsa, ndikuyesetsa kupanga muyezo watsopano mumakampani apadziko lonse lapansi, ndiye malo a Hengli ofunikira. Kenako, poyang'anizana ndi mpikisano wapadziko lonse wa makampani, "Hengli" ipitiliza kutsatira cholinga choyambirira, kutsatira zatsopano, kufufuza mwachangu chitukuko cha mitundu yosiyanasiyana, kumanga makhalidwe a makampani, kukulitsa mpikisano wa makampani, ndikupita patsogolo mosalekeza ku cholinga cha "mtundu wapamwamba padziko lonse lapansi".
Sheng Hong
Shenghong ili pa nambala 383 pakati pa makampani 500 apamwamba kwambiri padziko lonse lapansi, ikukwera ndi malo 5 poyerekeza ndi chaka chatha.
Akuti Shenghong adalowa m'gulu la makampani 500 apamwamba kwambiri padziko lonse lapansi koyamba mu 2021, ali pa nambala 399. Mu 2022, Shenghong adasankhidwanso pamndandanda wa makampani 500 apamwamba kwambiri padziko lonse lapansi, ali pa nambala 388.
Monga kampani yotsogola mumakampani, Shenghong ali ndi udindo waukulu "wofufuza njira yopititsira patsogolo chitukuko chapamwamba chamakampani", amayang'ana kwambiri mbali zitatu za "mphamvu zatsopano, zipangizo zatsopano zogwira ntchito bwino, ndi zobiriwira zochepa za kaboni", ndipo akutsogolera zatsopano zasayansi ndi ukadaulo ndi chiyambi, kugonjetsa ukadaulo wambiri wofunikira ndikutsogolera chitukuko chapamwamba chamakampani; Anapanga bwino EVA ya photovoltaic kuti aswe ulamuliro wakunja ndikudzaza mipata yapakhomo, yokhala ndi mphamvu yopangira matani 300,000 pachaka; Anamaliza bwino mayeso oyeserera a POE, anazindikira kudziyimira pawokha kwa POE catalyst ndi ukadaulo wonse wopanga, ndipo anakhala kampani yokhayo ku China yokhala ndi ukadaulo wodziyimira pawokha wa EVA ya photovoltaic ndi POE ziwiri zazikulu zopangira mafilimu a photovoltaic.
Kumbali inayi, poyang'ana kwambiri kufunika kwa msika wamkati ndikuthandizira kukwaniritsa cholinga cha "kabotolo kawiri", Shenghong ikufufuza mwachangu njira yatsopano yopezera chitukuko chobiriwira ndipo imapanga zatsopano kuti ipange unyolo wamakampani opanga mpweya woipa wobiriwira. Chomera cha methanol chobiriwira cha carbon dioxide cha Shenghong Petrochemical chimagwiritsa ntchito ukadaulo wapamwamba wapadziko lonse wa ETL patent, womwe wapangidwa kuti utenge matani 150,000 a carbon dioxide pachaka, womwe ungasinthidwe kukhala matani 100,000 a methanol wobiriwira pachaka, kenako umagwiritsidwa ntchito popanga zinthu zatsopano zobiriwira zapamwamba. Pochepetsa mpweya woipa wa carbon, kukonza chilengedwe ndikukulitsa unyolo wamakampani obiriwira, uli ndi tanthauzo labwino komanso zotsatira zazikulu zofananira.
Malinga ndi malipoti, mtsogolomu, Shenghong nthawi zonse azitsatira chitukuko cha chuma chenicheni, adzakhazikika pa chitukuko chapamwamba, adzadalira zatsopano za sayansi ndi ukadaulo komanso ukadaulo wobiriwira, adzakulitsa kwambiri unyolo wa mafakitale, adzachita zonse "zabwino kwambiri" kuchokera ku mafakitale, adzapanga "zapadera" zogulitsa "zapamwamba", ndikuyesetsa kukhala mtsogoleri pakukula kwapamwamba komanso wopeza njira yosinthira ndi kukweza mafakitale.
Mlatho wa Wei
Weiqiao ili pa nambala 422 m'makampani 500 apamwamba kwambiri padziko lonse lapansi, ikukwera ndi malo 20 kuchokera chaka chatha, ndipo chaka chino ndi chachisanu motsatizana kuti Weiqiao Venture Group ikhale m'makampani 500 apamwamba kwambiri padziko lonse lapansi.
Kuyambira mu 2019, Weiqiao Venture Group yakhala m'gulu la makampani 500 apamwamba kwambiri padziko lonse lapansi kwa nthawi yoyamba, kukhala makampani 500 apamwamba kwambiri padziko lonse lapansi komanso makampani 500 apamwamba padziko lonse lapansi, ndipo yakhala ikuphatikizidwa pamndandandawu kwa zaka zisanu zotsatizana. Malinga ndi malipoti, mtsogolomu, Weiqiao Venture Group ipitiliza kukonza luso loyang'anira makampani, kuchita ntchito yabwino pakumanga makampani, kutsatira luso la kupanga zinthu, mtundu wa mitengo, kupititsa patsogolo mpikisano wamsika ndi mphamvu ya zinthu za "Weiqiao", kupanga kampani yotchuka padziko lonse lapansi, ndikuyesetsa kumanga "mtundu wa Weiqiao", ndikuyesetsa kupanga bizinesi yopanga zinthu yazaka zana.
Mzinda wa Bosideng
Kampani ya Bosideng ili pa nambala 462, yomwe ndi nthawi yoyamba kuti kampaniyo isankhidwe.
Monga kampani yotsogola kwambiri ya ma down jacket ku China, Bosideng yakhala ikuyang'ana kwambiri pa ntchito ya down jacket kwa zaka 47, ndipo yadzipereka kulimbikitsa kusintha kwa down jacket kuchoka pa ntchito imodzi yotentha kupita ku kusintha kwa sayansi, mafashoni ndi zobiriwira, kupereka zinthu zaukadaulo komanso zasayansi kwambiri kwa ogula am'nyumba ndi akunja.
Bosidang ili ngati kampani ya "katswiri wodziwika bwino padziko lonse lapansi pankhani ya zovala zotsika mtengo", ndipo kudziwika kwake kuli m'mitima ya anthu. Kudzera mu luso la sayansi ndi ukadaulo, Bosidang imakhazikitsa ubale wabwino ndi ogula. Kutchuka koyamba kwa kampaniyo, phindu lake lonse komanso mbiri yake ndizoyamba mumakampani, ndipo Bosidang ili ndi malonda abwino m'maiko 72 kuphatikiza United States, France ndi Italy.
M'zaka zaposachedwapa, ntchito ya Bosideng yakhala ikukwera, ndipo kampaniyi yadziwika kwambiri ndi msika ndi ogula. Sikuti ndi ntchito yake yokha, komanso ndi luso lake lofufuza, kupanga ndi kupanga zinthu zatsopano pankhani ya zinthu.
Kutengera kapangidwe katsopano ndi ukadaulo wokhala ndi patent, Bosideng yapanga matrix yaching'ono, yapadziko lonse lapansi komanso yosiyanasiyana, kuphatikiza jekete lopepuka ndi lopepuka, mndandanda wabwino wakunja ndi zina zatsopano, komanso jekete loyamba la trench m'gulu latsopanoli, lomwe lapambana mphoto zambiri zapadziko lonse lapansi komanso mphoto zamapangidwe.
Kuphatikiza apo, kudzera mu chiwonetsero ku New York Fashion Week, Milan Fashion Week, London Fashion Week, kutenga nawo mbali mu zochitika za heavyweight monga China Brand Day, Bosideng yapitiliza kupanga mwayi waukulu wa mtundu ndipo yalemba zigoli zapamwamba pakukwera kwa mitundu ya m'dziko muno munthawi yatsopano. Mpaka pano, Bosideng yakhala ngwazi yogulitsa ma down jacket pamsika waku China kwa zaka 28, ndipo kuchuluka kwa ma down jacket padziko lonse lapansi kukutsogola.
Brand ndi chizindikiro cha khalidwe, ntchito, mbiri ndiye gwero lalikulu la makampani kuti achite nawo mpikisano, akuyembekezera mitundu yambiri ya nsalu ndi zovala kuti amange mabizinesi apamwamba ndikupanga brand yotchuka padziko lonse lapansi.
Magwero: Mitu ya Ulusi wa Mankhwala, Nsalu ndi Zovala Sabata Lililonse, Intaneti
Nthawi yotumizira: Januwale-05-2024