Pa February 20, lululemon inagwirizana ndi kampani yogulitsa zinthu zachilengedwe ku Australia ya Samsara Eco kuti iyambe kupanga chinthu choyamba padziko lonse cha nayiloni 6,6 chobwezerezedwanso pogwiritsa ntchito enzyme, zomwe zikusonyeza kuti ndi chinthu chofunika kwambiri pa ntchito yobwezeretsanso nsalu kukhala nsalu komanso ntchito ya lululemon yopangira chilengedwe chozungulira. Lululemon inagwiritsa ntchito nayiloni 6,6 yobwezerezedwanso yopangidwa kuchokera ku ukadaulo wa Samsara Eco kuti ipange chitsanzo cha pamwamba pake pamanja atali a Swiftly Tech, nthawi yoyamba nayiloni yotereyi kubwezerezedwanso motere.
Pafupifupi matani 4 miliyoni a nayiloni 6,6 amapangidwa chaka chilichonse, imodzi mwa mapulasitiki omwe amagwiritsidwa ntchito kwambiri mumakampani opanga nsalu komanso ulusi woyambira wa lululemon kuti apange zinthu zambiri zomwe zimagulitsidwa kwambiri, monga ma leggings a Align ndi Wunder Train. Nayiloni 6,6 ndi yovuta kubwezeretsanso ndipo yakhala ikugwiritsidwa ntchito kwambiri m'mafakitale monga mafashoni, magalimoto ndi zamagetsi chifukwa cha mphamvu zake zolimba komanso zokhazikika. Masiku ano, nayiloni yobwezeretsanso nthawi zambiri imapangidwa kuchokera ku zinyalala za zinthu zomwe zidagwiritsidwa ntchito pambuyo pa mafakitale, ndipo pali njira zochepa zobwezeretsanso zomwe zimakwaniritsa miyezo ya magwiridwe antchito a lululemon. Ukadaulo wa Samsara Eco umagwira ntchito pogwiritsa ntchito ma enzyme opangidwa kuti awononge zosakaniza zopangidwa ndi nayiloni 6,6 kuti apangenso nayiloni 6,6, yomwe imatha kubwezeretsedwanso kukhala zovala.
Yogendra Dandapure, Wachiwiri kwa Purezidenti wa Zatsopano pa Zida Zopangira Zinthu ku lululemon, anati: “Zitsanzo zapamwamba za lululemon Swiftly zimaposa zatsopano pa zipangizo - zikuyimira mwayi wosangalatsa komanso zotsatira zomwe zingatheke kudzera mu mgwirizano ndi mgwirizano pakati pa mafakitale osiyanasiyana. Kupambana kumeneku kukuwonetsa kusintha osati kokha kwa zatsopano zokhazikika mu zovala, komanso kwa mafakitale onse omwe akufuna kusamukira ku chitsanzo chozungulira kwambiri. Tikuyembekezera kupitiriza kugwira ntchito ndi Samsara Eco kuti tithandize kuyambitsa ukadaulo watsopanowu m'miyezi ndi zaka zikubwerazi.”
Zoposa 90 peresenti ya nayiloni yomwe imagwiritsidwa ntchito mu chitsanzo chilichonse cha lululemon Swiftly chapamwamba idapangidwa pogwiritsa ntchito njira yobwezeretsa ma enzyme ya Samsara Eco, ndipo zitsanzozi zimapereka kuyenerera, kumva, ndi khalidwe lomwe alendo amayembekezera kuchokera ku zinthu za lululemon. Chitsanzo cha Swiftly chinawonetsanso masomphenya a kampaniyo kuyambira kumapeto mpaka kumapeto kuti atenge zovala za nayiloni za lululemon, kuphatikizapo ma leggings a lululemon, kumapeto kwa gawo la moyo ndikuziphatikiza ndi zinthu zina zopanda nsalu kuti apange nayiloni yobwezerezedwanso kuti igwiritsidwe ntchito pazinthu zatsopano za lululemon.
Paul Riley, CEO komanso woyambitsa Samsara Eco, anati: "Mgwirizano wathu ndi lululemon ukuyimira gawo lopambana pothana ndi vuto la zinyalala za nsalu ndipo ukuwonetsa kuthekera kopanga chilengedwe chozungulira cha zovala. Tinayamba ndi nayiloni 6,6, koma pamene tikupitiliza kukulitsa laibulale yathu ya ma enzymes odya pulasitiki, izi zikuwonetsa njira yopezera njira zobwezeretsanso zinthu m'mafakitale osiyanasiyana. Iyi ndi nthawi yofunika kwambiri mtsogolo mwa mafashoni okhazikika komanso kubwezeretsanso zinthu."
Monga momwe zanenedwera kale:
Lululemon yalengeza mgwirizano wa zaka zambiri ndi kampani yatsopano ya zaumisiri wa zachilengedwe ku Australia ya Samsara Eco kuti iwonjezere njira yobwezeretsanso nsalu kukhala nsalu. Kudzera mu mgwirizano watsopanowu, Lululemon ikugwira ntchito yopanga nayiloni ndi polyester yobwezerezedwanso yopanda malire kuchokera kuzinthu zake pogwiritsa ntchito njira yozungulira iyi.
Mgwirizanowu ndi chitsanzo chaposachedwa cha cholinga cha kampani ya Be Planet komanso sitepe yosangalatsa yofikira pakupanga chilengedwe chozungulira pofika chaka cha 2030. Samsara Eco ndi mtsogoleri pakubwezeretsanso pulasitiki mopanda malire, kubwezeretsanso zosakaniza za nayiloni ndi polyester zomwe ndi zofunika kwambiri pazinthu za lululemon.
"Nayiloni ikadali mwayi wathu waukulu wokwaniritsa zolinga zathu zokhazikika za 2030. Mgwirizanowu ukuwonetsa kuthekera kokwaniritsa zosowa zomwe sizinakwaniritsidwe kudzera mu luso lapagulu." Yogendra Dandapure, Wachiwiri kwa Purezidenti wa Innovation ku lululemon, adati, "Kudzera mu njira yopangira ma enzyme ya Samsara Eco, tikupititsa patsogolo kusintha kwa zinyalala za zovala kukhala nayiloni ndi polyester zapamwamba kwambiri, zomwe zitithandiza kukwaniritsa masomphenya athu obwezeretsanso zinthu kuyambira pachiyambi mpaka kumapeto."
Iyi ndi ndalama yoyamba ya lululemon yomwe anthu ochepa amagwiritsa ntchito mu kampani yobwezeretsanso zinthu zakale komanso mgwirizano woyamba wa Samsara Eco mumakampani opanga zovala. Pambuyo pa ndalama zokwana $56 miliyoni za Series A chaka chatha, mgwirizano ndi ndalama za lululemon zikubwera pamene Samsara Eco ikukonzekera kugulitsa, kubweretsa mwayi wopanda malire wobwezeretsanso zinthu zakale kumakampani opanga mafashoni. Ichi ndi chinthu chofunikira kwambiri panjira ya Samsara Eco yobwezeretsanso zinthu zakale matani 1.5 miliyoni a pulasitiki pachaka pofika chaka cha 2030. Pamodzi, makampani awiriwa apanga nayiloni yatsopano yobwezeretsanso zinthu zakale ndi polyester kuchokera ku zinyalala za zovala, kubweretsa njira zina zosakhutiritsa kwambiri m'malo mwa zipangizo zofunika kwambiri pamakampani opanga zovala zapamwamba.
Ted Dagnese, mkulu wa Supply Chain Officer ku lululemon, anati: "Mgwirizano wathu ndi Samsara Eco ndi sitepe yofunika kwambiri yopita ku chilengedwe chozungulira. Tikuyendetsa zatsopano mu unyolo wamtengo wapatali ndipo tikusangalala ndi zomwe izi zikutanthauza pamakampani opanga zovala padziko lonse lapansi komanso ulendo wathu wopanda mphamvu."
Kubwezeretsanso zinthu kudzagwira ntchito yofunika kwambiri mtsogolo mwa malonda ndi zovala. Lululemon ikupititsa patsogolo unyolo wake wamtengo wapatali, kuphatikizapo
Zipangizo Zokhazikika: Mu Epulo watha, lululemon idayambitsa zinthu zake zoyambirira zopangidwa kuchokera ku nayiloni yochokera ku zomera kuchokera kuzinthu zongowonjezwdwanso monga gawo la mgwirizano wazaka zambiri ndi mtsogoleri wa zida zokhazikika Geno.
Zochitika kwa Makasitomala: Kupitiliza kugwira ntchito bwino komanso kutenga nawo mbali kwambiri mu pulogalamu ya Lululemon's Like New re-commerce kwawonjezera nthawi yopangira zinthu.
Kubwezeretsanso nsalu kukhala nsalu: Pamodzi ndi Samsara Eco, lululemon ikubwezeretsanso zovala zake kukhala zinthu zatsopano zomwe zimagwiritsa ntchito zinyalala kuti zigwirizane ndi nayiloni ndi polyester zobwezerezedwanso.
"Tikunyadira kuti mgwirizanowu ukusokoneza makampani opanga zovala. Luntha la Samsara Eco lokonzanso nsalu zosakanikirana, kuphatikizapo nayiloni, limapereka yankho lofunika kwambiri pamavuto a zinyalala za nsalu. Izi sizinachitikepo, ndipo kugwirizana ndi lululemon ndi gawo lofunika kwambiri lomwe lidzafulumizitsa ulendo wotseka wokonzanso nsalu." Paul Reilly, CEO komanso woyambitsa Samsara Eco.
Lululemon yadzipereka kupanga zinthu zabwino kwambiri m'njira iliyonse poika zolinga za sayansi zomwe ndi maziko a zolinga zokhudzana ndi nyengo zomwe zafotokozedwa mu Brand Impact Agenda.
Magwero: Mitu ya ulusi wa mankhwala, lululemon, NTMT Textile Zipangizo zatsopano, netiweki
Nthawi yotumizira: Marichi-05-2024