Pambuyo pa kutha kwa mgwirizano wa zaka 27 ndi kampani yayikulu ya zovala zamasewera ku US Nike pa Januware 8, Tiger Woods, yemwe panthawiyo anali ndi zaka 48, komanso kampani ya zida za gofu ku US TaylorMade Golf adagwirizana. Kampani yatsopano ya mafashoni a gofu ya Sun Day Red idakhazikitsidwa. Tiger Woods idagwirizana koyamba ndi TaylorMade mu 2017 ndipo pakadali pano ndi imodzi mwa nyenyezi zisanu ndi chimodzi za gofu zomwe TaylorMade adasaina.
Pa February 13, Tiger Woods adapezekapo pa mwambo wotsegulira kampani ya Sun Day Red ku California, nati, "Iyi ndi nthawi yoyenera kwambiri m'moyo wanga ... Ndikufuna kukhala ndi kampani yomwe ndinganyadire nayo mtsogolo. (Sun Day Red) sizingakuthandizeni kupeza zotsatira zina, koma mudzawoneka bwino kuposa momwe mukuonekera pano."
Pa February 15, Tiger Woods adasewera pa Genesis Invitational atavala jersey ya "Sun Day Red". Akuti zinthu za kampaniyo zidzapezeka mwalamulo mu Meyi chaka chino, poyamba ku United States ndi Canada pa intaneti, ndi mapulani okulitsa gululi kukhala nsapato ndi zovala za akazi ndi ana.
Chizindikiro cha kampani ya Sun Day Red ndi kambuku wokhala ndi mikwingwirima 15, ndipo "15″ ndi chiwerengero cha osewera akuluakulu omwe Woods adapambana pantchito yake.
Dzina la kampaniyi limachokera ku mwambo wa Woods wovala top yofiira panthawi yomaliza ya mpikisano uliwonse wa gofu. "Zonsezi zinayamba ndi amayi anga (Kultida Woods)," adatero Woods. Amakhulupirira kuti, monga Capricorn, wofiira ndiye mtundu wanga wamphamvu, kotero ndakhala ndikuvala mipikisano yofiira kuyambira ndili wachinyamata ndipo ndapambana zina ... Mater wanga wa Alma, Stanford, ndi wofiira, ndipo timavala wofiira tsiku lomaliza la masewera aliwonse. Pambuyo pake, ndimavala wofiira pamasewera aliwonse omwe ndimasewera ngati katswiri. Wofiira wakhala dzina langa.
Tiger Woods atavala Sun Day Red
Yakhazikitsidwa mu 1979 ndipo likulu lake lili ku Carlsbad, California, TaylorMade ndi wopanga komanso wopanga zida za gofu zogwira ntchito bwino, mipira ya gofu ndi zowonjezera zokhala ndi zatsopano zotsogola monga mitengo ya M1 metalwood, M2 irons ndi TP5 Golf Balls. Mu Meyi 2021, TaylorMade idagulidwa ndi kampani yachinsinsi yaku South Korea Centroid Investment Partners pamtengo wa $1.7 biliyoni.
David Abeles, purezidenti komanso CEO wa TaylorMade Golf, anati: “Iyi si mgwirizano wovomereza, sikuti ndi nkhani ya othamanga okha, kumanga chizindikiro ndikuyembekezera kuti zinthu ziyende bwino. Ndi mgwirizano wokwanira, womveka bwino komanso wodzipereka. Timapanga chisankho chilichonse pamodzi.” Atolankhani amakampani adati mgwirizanowu ukuonetsa kuti TaylorMade Golf akadali ndi mphamvu zotsatsa.
Pofuna kutsogolera ntchito ya mtundu wa Sun Day Red, TaylorMade Golf yalemba ntchito Brad Blankinship, katswiri wodziwa za moyo wamasewera, kukhala purezidenti wa Sun Day Red. Mpaka chilimwe chatha, Blankinship idagwira ntchito ku Boardriders Group, kampani yomwe imapanga zovala zakunja monga Roxy, DC Shoes, Quiksilver ndi Billabong, kuyambira 2019 mpaka 2021, anali ndi udindo woyang'anira Rvca, mtundu wamasewera ku California womwe uli ndi kampani yoyang'anira malonda ku US ABG.
Tiger Woods ndi m'modzi mwa osewera gofu opambana kwambiri nthawi zonse, ali ndi zaka 24 adakhazikitsa mbiri ya osewera wamkulu kwambiri, ndiye wosewera yekhayo amene adapambana masewera onse anayi akuluakulu m'chaka chimodzi, nthawi yopambana imadziwika kuti "Jordan wa gofu." Pa Masters a 2019, adapambana masewera ake akuluakulu 15 pantchito yake, wachiwiri kwa Jack William Nicklaus pamasewera ambiri opambana. Komabe, m'zaka khumi zapitazi, ntchito ya Tiger Woods yachepetsedwa ndi kuvulala. Adasewera masewera awiri okha pa PGA Tour chaka chatha, ndipo kupambana kwake kwaposachedwa kudachitika mu 2020.
Mgwirizano wa Tiger Woods ndi Nike ndi umodzi mwa maiko ofunika kwambiri m'mbiri yamasewera. Mgwirizanowu wakhala ndi zotsatira zabwino kwambiri mbali zonse ziwiri: Kuyambira mu 1996 (chaka chomwe Woods adayamba ntchito yake yaukadaulo), Woods wapeza ndalama zoposa $600 miliyoni kudzera mu mgwirizanowu ndipo wathandiza kukulitsa mphamvu zake zazikulu. Ndipo Tiger Woods adagwiritsanso ntchito mphamvu zake kuthandiza Nike kutsegula bizinesi ya gofu.
Pa Januwale 8, Tiger Woods adatsimikiza kuti mgwirizano wake wa zaka 27 ndi Nike watha mu positi yomwe adalemba pa malo ochezera a pa Intaneti X: "Chidwi ndi masomphenya a Phil Knight zabweretsa Nike, Nike Golf ndi ine pamodzi, ndipo ndimamuthokoza kuchokera pansi pa mtima wanga, komanso antchito ndi othamanga omwe agwira naye ntchito paulendowu." Anthu ena angandifunse ngati pali mutu wina ndipo ndikufuna kunena kuti 'Inde!'".
Ndikoyenera kunena kuti mu Seputembala 2023, Woods ndi wopambana mphoto ya Grammy ka 10, woimba wotchuka wa ku America Justin Timberlake, mgwirizano ku Manhattan, New York, adatsegula malo ogulitsira masewera apamwamba otchedwa T-Squared Social. Malo ogulitsirawa amagwirizananso ndi NEXUS Luxury Collection, kampani yapadziko lonse yokonza nyumba ndi kuyang'anira mahotela, ndi 8AM Golf, bizinesi yosamalira zachilengedwe ya gofu.
Chitsime: Global Textile, Gorgeous Zhi
Nthawi yotumizira: Marichi-08-2024