Posachedwapa, malinga ndi tsamba lawebusayiti la Wall Street Journal Chinese, linanena kuti CEO wa Nike, John Donahoe, adati mu imelo kuti kampaniyo ichepetsa antchito ake ndi 2%. Nike imagwiritsa ntchito anthu pafupifupi 83,700 padziko lonse lapansi, ndipo akuti kampaniyo ikhoza kuchepetsa ntchito zoposa 1,600.
Ku Greater China, Nike yamaliza ntchito yochotsa anthu mu 2020, chiwerengero cha anthu ochotsedwa ntchito ndi 20%, anthu pafupifupi 400, ndipo kuli antchito pafupifupi 2,000 ku Greater China.
Tang Ruoxiu adatinso kampaniyo idzagwiritsa ntchito ndalama kuti iwonjezere ndalama zomwe zimayikidwa m'magulu monga running series, zovala za akazi ndi mtundu wa Jordan. Kuchotsedwa ntchito kumeneku sikuyembekezeredwa kuti kudzakhudza antchito m'masitolo ogulitsa ndi malo ogulitsa zinthu ku Nike, komanso sikudzakhudza antchito m'gulu la opanga zinthu zatsopano ku Nike.
Zanenedwa kuti kuchotsedwa ntchito kwa antchito kunayamba pa 16 February ndipo kunatenga sabata imodzi. Gawo lachitatu la ndalama la Nike limatha pa 29 February, ndipo kuchotsedwa ntchito kwina kukuyembekezeka kumapeto kwa gawo lino ndi lotsatira.
Pamsonkhano wa zotsatira za Disembala 2023, akuluakulu a Nike adalengeza za ndalama zokonzanso mpaka $400-450 miliyoni pa theka lachiwiri la chaka cha 2024, makamaka zokhudzana ndi malipiro opuma pantchito. Nthawi yomweyo, Nike idalengeza za ndalama zomwe amapeza mu kotala lachiwiri la $13.4 biliyoni ndi phindu lonse la $1.6 biliyoni, zomwe zidakwaniritsa ndikupitilira zomwe akatswiri amayembekezera.
Komabe, malonda akugawikana, kumbali imodzi, Black Friday ndi double Eleven promotion, malonda ndi amphamvu, ndipo kufunikira kunja kwa tchuthi kuli kotsika kuposa momwe amayembekezera. Ponena za misika yaying'ono, chilengedwe cha zachuma ku Greater China, Europe, Middle East ndi Africa chili pamavuto.
Polengeza zotsatira zake, Nike idachepetsa zomwe idaneneratu za malonda ake mu 2024 ndipo ikuyembekeza kuti ndalama zomwe amapeza chaka chonse zidzakula ndi 1%, poyerekeza ndi zomwe idaneneratu kale za kukula kwapakati pa nambala imodzi. Kampaniyo idawona kuti kugwiritsa ntchito ndalama mosamala kwa ogula, bizinesi yofooka pa intaneti komanso ntchito zotsatsira malonda kwambiri zidakhudza phindu.
Nike ili ndi dongosolo lochepetsera ndalama zokwana $2 biliyoni m'zaka zitatu zikubwerazi, kuphatikizapo kusinthasintha magulu a zinthu, kukonza bwino njira zoperekera zinthu, kugwiritsa ntchito kuchuluka kwa zinthu, kuwonjezera makina odziyimira pawokha, kuchepetsa kapangidwe ka bungwe, komanso kukulitsa luso logula zinthu. Izi zikuwonetsanso kusintha kwa njira ya kampaniyo - kuyang'ana kwambiri phindu m'malo mongoyang'ana kukula kwa malonda pambuyo poti mavuto ambiri a zinthu athetsedwa.
Magwero: Kusindikiza ndi Kumaliza Nsalu, The Wall Street Journal
Nthawi yotumizira: Feb-19-2024