Mitundu 50 Yapamwamba Kwambiri Padziko Lonse ya 2025 Yavumbulutsidwa, ndipo Anta, Bosideng ndi Ena Akugwiritsa Ntchito Mwayi Watsopano mu Malonda Akunja a Zovala ku China

2025 “Mitundu 50 Yapamwamba Kwambiri Padziko Lonse Yogulira Zovala” Yotulutsidwa: Mitundu 4 Yaku China Yafika Pamndandanda, Ikuwonjezera Mphamvu Yatsopano Pakukula Kwa Malonda Akunja

Posachedwapa, Brand Finance, bungwe lotsogola loona za mtengo wa zovala ku Britain, latulutsa mwalamulo chikalata cha 2025 cha “Global Top 50 Apparel Brands by Value” (Apparel 50 2025). Mndandandawu sukuwonetsa kusintha kwa malonda a zovala padziko lonse lapansi komanso ukuwonetsa kupita patsogolo kwa malonda aku China pamsika wapadziko lonse lapansi — makampani anayi aku China (kuphatikiza ochokera ku Hong Kong, China), monga Anta ndi Bosideng, alowa bwino pamndandandawu, zomwe zawonjezera mphamvu zatsopano pakukula kwa malonda akunja a zovala ku China.

Chanel Yapambana; Makampani Aku France Apambana 10 Apamwamba

Mu mndandanda wa chaka chino, kampani yapamwamba yaku France ya Chanel idatenga malo apamwamba ndi mtengo wa USD 37.913 biliyoni, yomwe ikukula bwino pachaka ndi 45.4%, motero ikukhala kampani yamtengo wapatali kwambiri padziko lonse lapansi ya zovala. Kampani ina yaku France, Louis Vuitton, ili pa nambala yachiwiri ndi mtengo wa USD 32.917 biliyoni ndi kukula kwa 2.1%. Nike, kampani yaku America ya zovala zamasewera, idapeza malo achitatu ndi mtengo wa USD 29.428 biliyoni, ngakhale mtengo wa kampani yake udatsika pang'ono ndi 1.5% poyerekeza ndi chaka chatha.
Chochititsa chidwi n'chakuti, makampani aku France ali pa nambala 10 mwa makampani 10 apamwamba padziko lonse lapansi. Kuwonjezera pa Chanel ndi Louis Vuitton, Hermès, Dior, ndi Cartier ali pa nambala 4, 8, ndi 9 motsatana, kusonyeza mphamvu ya France mu gawo la zovala zapamwamba komanso katundu wapamwamba. Kuphatikiza apo, Rolex wochokera ku Switzerland adachita bwino kwambiri, ali pa nambala 5 ndi mtengo wa chizindikiro cha USD 18.772 biliyoni ndi kukula kwa pachaka kwa 36.0%. Adidas wochokera ku Germany adatenga malo achisanu ndi chimodzi ndi mtengo wa chizindikiro cha USD 18.484 biliyoni ndi kukula kwa 27.9%. Zara, kampani ya mafashoni achangu ku Spain, ili pa nambala 7 ndi mtengo wa chizindikiro cha USD 18.086 biliyoni. Komabe, Gucci wochokera ku Italy adakhala kampani yokhayo pa makampani 10 apamwamba ndi kukula koipa kwambiri - mtengo wa chizindikiro chake unali pa USD 11.358 biliyoni, kutsika kwa chaka ndi chaka kwa 23.6%.
Mitundu 10 Yapamwamba Kwambiri Yovala Padziko Lonse ya 2025 Potengera Mtengo
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Mphamvu ya ku China: Mitundu 4 yomwe ili pamndandanda, Anta ndi Bosideng akutsogolera mwayi watsopano mu malonda akunja

Mu mndandanda wa makampani 50 apamwamba padziko lonse lapansi chaka chino, mitundu yonse 4 yochokera ku China (kuphatikiza China ndi Hong Kong, China) yafika pamlingo wapamwamba. Mitundu iyi ndi Chow Tai Fook (Hong Kong, China), Anta (China), Lao Feng Xiang (China), ndi Bosideng (China). Izi zikutanthauza kuti mitundu ya zovala zaku China ikupitilirabe kutchuka padziko lonse lapansi komanso mpikisano pamsika.
  • Chow Tai Fook: Monga kampani yoyimira zodzikongoletsera ndi zovala ku Hong Kong, China, Chow Tai Fook ili pa nambala 22 ndi magwiridwe antchito okhazikika pamsika, zomwe zimagwira ntchito ngati khadi lofunika kwambiri kuti zodzikongoletsera zaku China zilowe mumsika wapadziko lonse lapansi.

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  • Anta: Pokhala pa nambala 28, Anta yakhala ikupititsa patsogolo luso lake la zovala zamasewera m'zaka zaposachedwa kudzera muukadaulo wamakono komanso mgwirizano ndi zochitika zapadziko lonse lapansi (monga kuthandizira Masewera a Olimpiki). Zogulitsa zake monga "KT7″ zalandiridwa bwino m'misika yakunja, zomwe zakhazikitsa maziko olimba a mitundu ya zovala zamasewera zaku China kuti zikulitse njira zamalonda zakunja.
  • Lao Feng Xiang: Ali pa nambala 38, Lao Feng Xiang yapeza malo pamsika wapadziko lonse wa zodzikongoletsera ndi zovala chifukwa cha cholowa chake chazaka zana limodzi komanso zatsopano muukadaulo wachikhalidwe. Zogulitsa zake zimagulitsidwa m'maiko ndi madera ambiri, zomwe zimapangitsa kuti zikhale chitsanzo chophatikiza chikhalidwe chachikhalidwe cha ku China ndi zovala zamakono.
  • Bosideng: Ili pa nambala 45, Bosideng imayang'ana kwambiri pakukula kwaukadaulo kwa zinthu zopangidwa ndi ma jekete otsika. Mwa kukonza bwino unyolo wake wogulira zinthu komanso kukulitsa maukonde ogulitsa kunja, pang'onopang'ono yalowa m'misika yapamwamba monga ku Europe ndi United States, kukhala mphamvu yayikulu pakati pa makampani opanga zovala aku China omwe akupita padziko lonse lapansi.
Kuchokera pa mndandanda wonse, mawonekedwe a mitundu ya zovala padziko lonse lapansi mu 2025 akuwonetsa chizolowezi cha "kukula kosalekeza kwa mitundu yapamwamba, kusiyana pakati pa mitundu ya zovala zamasewera, ndi kukwera kwa mitundu ya madera". Mitundu yapamwamba ndi mitundu yaukadaulo ya zovala zamasewera (monga Rolex ndi Adidas) yapitiliza kukula kwambiri, pomwe mitundu ina yachangu komanso yachikhalidwe (monga Gucci) ikukakamizidwa kuti isinthe. Nthawi yomweyo, mitundu yochokera kumadera ngati China ndi Canada (monga Lululemon) ikufulumizitsa kupita patsogolo kwawo, ndikulowetsa mphamvu zosiyanasiyana mumakampani opanga zovala padziko lonse lapansi. Pakati pa izi, kuphatikiza mitundu yonse ya zovala zaku China pamndandanda sikungowonetsa zomwe makampani opanga zovala zamkati aku China akwaniritsa komanso kumatsegula njira zatsopano pamsika wamalonda akunja. Mtsogolomu, pamene mitundu ngati Anta ndi Bosideng ikukulitsa kupezeka kwawo m'misika yakunja, malonda akunja a zovala aku China akuyembekezeka kupeza kupita patsogolo kwakukulu mu gawo lapamwamba komanso laukadaulo.

 

 

Nthawi yotumizira: Okutobala-14-2025